Monday, August 23, 2010

Ameristar Casino Nightclub, Home Closes Due to Business Decline

From "Home nightclub at Ameristar Casino closed unexpectedly, and for good, after a performance Saturday night from Travie McCoy of "Billionaire" fame.

A statement was issued Sunday morning announcing the closing of the glitzy, Vegas-style club that hosted Paris Hilton, Nelly, DJ AM, Kim Kardashian, Brody Jenner, Jaime Pressly, Lil Kim, Wilmer Valderrama, Amber Rose, Tiesto and many more during special events.

Ameristar senior vice president and general manager Jim Franke said the venue wasn't able to continually turn a profit, despite meeting Ameristar's standards of quality and excellence.

"We want to thank our guests and appreciated their patronage and loyalty in making Home one of the top nightclubs not only in the St. Louis area but throughout the Midwest region," he said.

Mike Knopfel, public relations manager for Ameristar, said "we were down to those two nights (Friday and Saturday) and we had a full staff and programming. It wasn't exactly inexpensive. Originally when we opened, it was seven days a week and it was very popular."

Knopfel said they'd been mulling the club's closing for a while. "It doesn't happen overnight. We'd been researching it."

It's not known what will happen to the massive space, but there are no plans to change it. Franke said "Ameristar will continue to use the facility as an exciting high-energy venue for the property's group sales business," meaning Ameristar will continue to use it privately only.

Ameristar is looking to place Home employees, most of whom were part-time, into other positions within the company.

Arty J, lead VIP host-emcee at Home, said "I've met so many people and gained great relationships. It was an amazing run and I ran the marathon...I really did love the place."

Home opened Christmas week 2007.